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Direct linkBlack, Gregory S.; Daughtrey, Clayton L.; Lewis, Jeffrey S. – Marketing Education Review, 2014
The main objective of this study was to investigate the impact of course design on marketing student outcomes by examining data gathered over several semesters from 563 undergraduate students enrolled in marketing classes at a major university. During this period of time, respondents were enrolled in one of four marketing courses, each of which…
Descriptors: Marketing, Courses, Curriculum Design, Outcomes of Education
