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Download full textAlgernas, Munerah; Aldholmi, Yahya – Arab World English Journal, 2021
Commercial advertisements in Arabic-speaking regions tend to alternate between dialectal Arabic and Modern Standard Arabic, but it is not yet clear whether language variety has any impact on listener's lexical recall. Insight into this issue should help enterprises design their commercial advertisements in a linguistically intelligent manner. This…
Descriptors: Language Variation, Advertising, Recall (Psychology), Semitic Languages
