This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

Critical analysis of the literacy narrative assignment within the context of the other genres in a basic writing course complicates understandings of the political import of the assignment. While several advocates of the literacy narrative have argued that it has the power of what Jean-François Lyotard has called petits récits, the authors argue…

Scholars have celebrated the spoken word in King's "Letter from Birmingham Jail," but they have overlooked the significance of the Letter's writing. In this essay I closely read King's act of writing the Letter, along with the figures of speech he employs in it, and I show how both--by enacting the mass media's ability to cross contexts--are…