A number of scholars have shown the prevalence of multiple metaphors in biological conceptions of the living cell. However, there is little research into unpacking these metaphors to understand their ideological implications for scientific knowledge and science education. In this paper, I perform a critical discourse analysis of the representation…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This research shows the power of powerful metaphors in a language or linguistic perspective. It aimed at examining the important factors like reproduction of metaphors according to the theme of contestation, its duration, use of electronic media and problems associated with their forms, class and syntactic structures in a linguistic perspective.…

Migration can be regarded as a social phenomenon by changing the policies of social life and countries. Both the whole world and Turkey act as a scene for diverse and intense migration mobility in recent years Escape way of economy, changes in political and social life, readjustment of borders in Eastern Europe and developments in Middle East have…

The economic media discourse depends upon a complex web of metaphors, among which WAR metaphor is worthy of special attention. The data used in this study is comprised of 2566 articles (about 1.2 million words) under the "Economy" column of China Daily published in 2014. Critical Metaphor Analysis (CMA) is used as the analytical…

Neuro-realism is a widely cited concept describing a textual phenomenon in popular science news wherein brain research uncritically validates or invalidates the "realness" of particular beliefs or practices. Currently, no research on neuro-realism examines the variable rhetorical roles of such statements, that is, how they support…

The aim of this study is to analyze the perception of pre-service social studies teachers (PSSTs) about the concept of election via metaphors. A study group of this work consisted of 61 PSSTs from Nigde University, Faculty of Education, Social Studies Teaching Department. Implementation and data collection was done in 2014 to 2015 academic year.…

The purpose of this study was to examine the metaphors which were used to describe the concept "football coach" by some stakeholders in football, such as players, club officials and referees. Each individual (N = 389) within the study group was asked to reveal the single metaphor s/he has in mind in respect of the concept of football…

The article looks at the discursive strategies different Estonian history textbooks employ to represent the Cold War period, and the "commonsense" ideologies instilled through these representations. The textbooks analysed include two history books dating back to the Estonian Soviet Socialist Republic and, for contrast, one written during…

The study of teaching translation has always been influenced by the theory of foreign language teaching, regardless of the theoretical or practical approaches the researchers used. In the classroom, students are frequently bored with translating grammar because they are seldom taught how grammar works. In view of this teaching gap, this study…

This article discusses the importance of metaphors in education and in inclusive settings in particular. Metaphors are seen as the fabric of collaboration through dialogue across the curriculum. The article analyzes the dialogues among the Language Arts, Social Studies, and inclusion teacher in a large middle school in the Southwest of the United…

As new communication technologies enter the classroom, teachers must attend to how digital platforms impact the interpersonal practices of teaching and learning. In this article, I study email exchanges with three of my students--Jorge, Adriana, and Jason--over the course of one year in an 11th-grade English class at River High School, a…

Media literacy is touted as a necessary life skill for cultural citizenship, yet as it is generally practiced there is little engagement with sustainability issues. In order to gain insights into why this is the case, this research investigated how media literacy practitioners use metaphors to frame both the role of media education in the world…

Observations of artistic activities' transformative influence in social sphere by social scientists have played an essential role in the rise of "participative art" works worldwide. Within the scope of the public relations practices performed by municipal administrations particularly in order to promote the cultural development of…

Teachers often embed their labor demands within a broader context to claim high moral ground and build community support. We analyze a recent teachers' strike in Israel, looking at how the strike played out in a country where the challenges of globalization collided with a socialist legacy in the face of an existential threat. The analysis reveals…