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| Characterization | 2 |
| Content Analysis | 2 |
| Programming (Broadcast) | 2 |
| Television Research | 2 |
| Adolescents | 1 |
| Adults | 1 |
| Age Differences | 1 |
| Audience Response | 1 |
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| Harwood, Jake | 1 |
| Lichter, S. Robert | 1 |
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| Journal Articles | 2 |
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Peer reviewedHarwood, Jake – Journal of Broadcasting and Electronic Media, 1997
Introduces a theoretical perspective on media viewing choices, grounded in social identity theory. Content analysis demonstrates that child, younger adult, and older adult television viewers show a preference for viewing characters of their own age. The experiment demonstrates that young adults' preference for viewing young adult characters exists…
Descriptors: Adolescents, Adults, Age Differences, Audience Response
Peer reviewedLichter, S. Robert; And Others – Journal of Communication, 1997
Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…
Descriptors: Business, Characterization, Communication Research, Content Analysis
