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| Adolescents | 1 |
| Adults | 1 |
| Age Differences | 1 |
| Audience Response | 1 |
| Characterization | 1 |
| Childhood Interests | 1 |
| Content Analysis | 1 |
| Nonprint Media | 1 |
| Programming (Broadcast) | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
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| Journal of Broadcasting and… | 1 |
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| Harwood, Jake | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedHarwood, Jake – Journal of Broadcasting and Electronic Media, 1997
Introduces a theoretical perspective on media viewing choices, grounded in social identity theory. Content analysis demonstrates that child, younger adult, and older adult television viewers show a preference for viewing characters of their own age. The experiment demonstrates that young adults' preference for viewing young adult characters exists…
Descriptors: Adolescents, Adults, Age Differences, Audience Response
