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Connor, Susan M. – Journal of the American Academy of Child & Adolescent Psychiatry, 2007
Objectives: This study used content analysis to explore how much and what type of advertising is present in television programming aimed at toddlers and preschool-aged children and what methods of persuasion are being used to sell products and to promote brands to the youngest viewers. Methods: Four randomly selected, 4-hour blocks (9 AM to 1 PM)…
Descriptors: Programming (Broadcast), Psychological Patterns, Toddlers, Food
Association for Education in Journalism and Mass Communication. – 2001
The Media Management and Economics section of the proceedings contains the following 6 selected papers: "Audience Economics of European Union Public Service Broadcasters: Assessing Performance in Competitive Markets" (Robert GH. Picard); "Remembering the DuMont Network: A Business Case Study Approach" (Walter S. McDowell);…
Descriptors: Advertising, Broadcast Industry, Broadcast Television, Case Studies
Messner, Mike; Hunt, Darnell; Dunbar, Michele; Chen, Perry; Lapp, Joan; Miller, Patti – 1999
Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a…
Descriptors: Adolescent Attitudes, Adolescents, Advertising, Athletics