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Direct linkWood, Charles M.; Suter, Tracy A. – Journal of Marketing Education, 2004
This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…
Descriptors: Business Administration Education, Marketing, Supplementary Education, Computer Assisted Instruction
