Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…

Mobile technology is a favorite discussion topic among senior IT leaders and higher education administrators. Mobile is the future for content delivery. Colleges and universities need to establish a strategy now and make the decisions necessary to take advantage of this communication opportunity. In this article, the author recommends making…