Reading on the World Wide Web has become a daily habit nowadays. This can be seen from the perspective of changes in readers' tendency to be more interested in materials from the internet, than printed media. Taking these developments into account, it is important for web-based instructional designers to choose the appropriate font, especially for…

Texts are a group of letters which are printed or displayed in a particular style and size. In the course of the fast speed of technological development everywhere and expanding use of computer based instruction such as online courses, students spend more time on a computer screen than printed media. Texts have been the main element to convey…

To investigate the most efficient way to represent text in reading Chinese on computer displays, three typographic variables, character size (41[feet] arc/24 pixels and 60[feet] arc/32 pixels), character spacing (1/4 and 1/8 character width) and font type (Kai and Ming), were manipulated. Results showed that the reading speed for Chinese…

The Chinese writing system has traditionally organized the typographic text vertically, with one square-shaped character placed on top of another. With the influence of globalization, an increasing number of reading materials have been presented in the Western horizontal format, including school textbooks for children in Taiwan. This study looked…