This work proposes Dynamic Linear Epsilon-Greedy, a novel contextual multi-armed bandit algorithm that can adaptively assign personalized content to users while enabling unbiased statistical analysis. Traditional A/B testing and reinforcement learning approaches have trade-offs between empirical investigation and maximal impact on users. Our…

Randomized A/B tests within online learning platforms enable us to draw unbiased causal estimators. However, precise estimates of treatment effects can be challenging due to minimal participation, resulting in underpowered A/B tests. Recent advancements indicate that leveraging auxiliary information from detailed logs and employing design-based…