Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…

The area of finance should be the first one to be automated or upgraded with computers. After a needs analysis, a computer consultant will work with management to determine a realistic budget that will get the most computing power for the dollars available. Offers 10 tips for working with consultants. (MLF)