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Lam, Chris; Hannah, Mark A. – Business and Professional Communication Quarterly, 2016
This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…
Descriptors: Audience Analysis, Integrated Activities, Class Activities, Transcripts (Written Records)
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O'Byrne, W. Ian; Smith, Shane A. – Reading & Writing Quarterly, 2015
This quasi-experimental, mixed model study explored the use of an instructional approach that provided direct instruction and experiences in multicultural education while empowering preservice teachers to examine their perspectives using a hybrid classroom format. The purpose of the study was to explore preservice teachers' attitudes and…
Descriptors: Multicultural Education, Multiple Literacies, Quasiexperimental Design, Instructional Innovation
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Adie, Lenore – Journal of Learning Design, 2010
This paper investigates the complex interactions that occur as teachers meet online to justify and negotiate their assessment judgements of student work across relatively large and geographically dispersed populations. Drawing from sociocultural theories of learning and technology, the technology is positioned as playing a role in either…
Descriptors: Foreign Countries, Learning Theories, Student Evaluation, Curriculum Implementation