Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment.…

As online learning continues to grow each year, so do the number of new media and Web 2.0 technologies faculty have at their disposal, yet the majority of online courses remain heavily text-based. Online learning often mirrors the traditional classroom, with a focus on read and write (and at times discuss)--sometimes with good reason. One of the…

Increased attention to student engagement and active learning strategies have become particularly relevant in today's classroom environments. These approaches are also considered to be meaningful when teaching "net generation" students who have different styles and expectations. This study attempts to address these challenges through the…

The use of new and advanced technologies has a significant potential to impact the way students communicate in a number of contexts and settings. Many students will find themselves in both academic and career situations where computer-mediated communication (CMC) group interaction will be necessary. As a result, it is important to integrate…