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Peer reviewedThomsen, Steven R. – Public Relations Review, 1996
Explores the impact of PRForum, an Internet newsgroup, on the public relations community by examining the nature, function, and content of online exchanges. Finds that PRForum is used for three functions: to facilitate the exchange of information; to create a forum for debate on issues; and to cultivate a sense of self-validation on personal and…
Descriptors: Communication Research, Computer Mediated Communication, Content Analysis, Discourse Communities
Peer reviewedNeff, Bonita Dostal – Public Relations Review, 1998
Studies the electronic contributions of academic and practitioner public relations professionals on the listserv called PRForum. Examines 200 messages for dialectic interacts (two or more messages on one topic); analyzes further in terms of the applied model of speech act theory. Assesses the impact of language creation via technology, especially…
Descriptors: Communication Research, Computer Mediated Communication, Discourse Analysis, Discourse Communities
