ERIC Number: EJ1485428
Record Type: Journal
Publication Date: 2025-Jul
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0957 7572
EISSN: EISSN-1573-1804
Available Date: 2024-10-21
Emotional Valence and Arousal: The Impact of AI-Generated Image Stimuli on Design Creativity
Guanhua Hou1,2; Xinlei Wang2
International Journal of Technology and Design Education, v35 n3 p1103-1122 2025
The AI-generated inspirational images provided a new pathway for design learners to obtain inspiration, but previous research had overlooked the impact of the emotional valence and arousal of AI-generated images on design creativity. This study investigated the effects of emotional valence and arousal of AI-generated images on design creativity through two experiments. Experiment 1 examined the impact of emotional valence (positive, neutral, negative) of AI-generated images on design creativity, while Experiment 2 further analyzed the impact of arousal levels (high, low) of AI-generated images and design problem types (conceptual design problems, knowledge design problems) on design creativity under positive emotional conditions. The results showed that AI-generated images with positive emotional valence facilitated divergent thinking and enhanced the flexibility and originality of creative ideas. In knowledge design problems, AI-generated images with positive emotional valence and high arousal levels enhanced the originality of creative ideas. However, in conceptual design problems, the arousal levels of AI-generated images with positive emotional valence had no significant impact on design creativity. These findings provided insights into how design learners could utilize AI assistance in design.
Descriptors: Artificial Intelligence, Design, Computer Graphics, Creativity, Emotional Response, Students, Influence of Technology, Technology Uses in Education, Arousal Patterns
Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://link-springer-com.bibliotheek.ehb.be/
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1Southeast University, School of art, Nanjing, China; 2Ningbo University, Pan Tianshou College of Architecture, Art and Design, Ningbo, China

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