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Integrating Conjoint Analysis with TOPSIS Algorithm to the Visual Effect of Icon Design Based on Multiple Users' Image Perceptions
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Tung, Ting-Chun; Chen, Hung-Yuan – EURASIA Journal of Mathematics, Science & Technology Education, 2017
With the advance of mobile computing and wireless technology, a user's intent to interact with the interface of a mobile device is motivated not only by its intuitional operation, but also by the emotional perception induced by its aesthetic appeal. A graphical interface employing icons with suitable visual effect based on the users' emotional…
Descriptors: Handheld Devices, Correlation, Technology Integration, Educational Technology