This paper reports the observations made and experience gained from developing and delivering an online quantitative methods course for Business undergraduates. Inspired by issues and challenges experienced in developing the online course, a model is advanced to address the question of how to guide the design, development, and delivery of successful e-learning initiatives based on theories of a user-centered information systems development paradigm. The benefits of using the proposed model for e-learning success assessment is demonstrated through four cycles of action research after two action research cycles of pilot study. Findings from our empirical study confirm the value of an action research methodology for promoting e-learning success. The paper concludes with a discussion on the merits of the proposed model in furthering our understanding of how to define, assess, and promote e-learning success. (Contains 3 figures and 2 tables.)