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Direct linkStrauss, Judy; Corrigan, Hope; Hofacker, Charles F. – Marketing Education Review, 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…
Descriptors: Constructivism (Learning), Learner Engagement, Short Term Memory, Long Term Memory
Peer reviewedThibodeau, Pete – T.H.E. Journal, 1997
Offers tips and techniques for authoring computer-based training and courseware products. Describes basic design concepts and points that pertain to individual components. Focuses specifically on the visual elements associated with the use of video, text, graphics, animation and interactivity in multimedia courseware. (AEF)
Descriptors: Animation, Authoring Aids (Programming), Computer Assisted Instruction, Computer Graphics
