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Direct linkDeSarbo, Wayne S.; Lehmann, Donald R.; Hollman, Frances Galliano – Applied Psychological Measurement, 2004
Preference structures that underline a survey or experimental responses may systematically vary during the administration of such measurement. Maturation, learning, fatigue, and response strategy shifts may all affect the sequential elicitation of respondent preferences at different points in the survey or experiment. The consequence of this…
Descriptors: Maximum Likelihood Statistics, Response Style (Tests), Evaluation Methods, Responses
