Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)

A new business is using the Internet to sell compositions written by successful applicants to 60 competitive colleges and schools. Personnel of the service claim the essays are not to encourage plagiarism but to help disadvantaged or underprepared students compete. Admissions counselors disagree, and some are prepared to reject applicants…

A collection of 50 essays from successful applications to various U.S. colleges is presented along with comments from admissions officers. It is noted that "right" and "wrong" essays do not exist, and with a little creativity and effort, almost any topic can make for an effective and memorable college application essay. Every…

The process used to select candidates for teacher training at a university department of education in the United Kingdom is described. Selection criteria, interview techniques, and essay requirements are reviewed for applicants for the training program. Tutors make assessments of candidates' personality during interviews, and these assessments…

As part of a study of access and admission to higher education in Germany and the United States, a German specialist was invited to critique the American system of access to higher education, especially admission testing and open admission. The author's objective is to present selected problems related to objective testing within the framework of…