Purpose: The purpose of this paper is to integrate branding and higher education literature to conceptualize, develop, and empirically examine a model of university social augmenters' brand equity. Design/methodology/approach: Drawing on an empirical survey of 401 undergraduate students enrolled in private universities in Egypt, this study model…

Borrowing a framework used to study adolescent peer groups, this chapter relates key findings from chapters in this volume to the status or reputation that peers accord a given organized activity, the tendency of activities to channel adolescents toward some relationships and away from others, and the context for peer interactions created within…