Various aspects of the collegiate sports scene are examined with special emphasis on recruitment practices. It is suggested that college football and basketball satisfy two public demands: the desire for high level sports entertainment and (particularly in more remote areas) the need for national recognition of local accomplishment. In their…

A national study found that since 1979, winning a national championship in football or men's basketball results in increases in applications for undergraduate admission in years following the championship. This was found both in absolute numbers and in comparison with schools not winning championships. Institutional data are charted. (Author/MSE)