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Direct linkPerloff, Andrew – Education Next, 2022
For decades, college athletes have been barred from using their name, image, and likeness (NIL) to earn money through the sort of lucrative endorsement deals that professional athletes commonly sign. The ban by the National Collegiate Athletic Association (NCAA), which sets the rules for college sports, was intended to reflect students' official…
Descriptors: College Athletics, Reputation, Competition, Intercollegiate Cooperation
