With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

This systematic literature review synthesizes empirical evidence to comprehensively examine factors driving international students' choice of Australia as their preferred destination for tertiary education. Deductive analysis of findings from the 46 selected studies, framed within the push and pull framework, identified 27 factors that revealed…

An institution that exists primarily for its own sake--that identifies itself primarily in terms of its resources and reputation--compromises its capacity as an instrument for improving society. Colleges need to transcend their institutional egos and concern themselves with their impact on students and society. (MLW)

Strategic planning in higher education is discussed from the perspective of institutional research. Attention is directed to: institutional mission, institutional assessment, institutional leadership, environmental assessment, market analysis, and competitive position. Strategic planning merges incrementalism, which focuses on flexibility,…

The extent to which students are well matched with the universities they attend was investigated. The outcome of the choice process was examined with cross-sectional data on students at two private (Northwestern and Chicago) and one public (Northeastern Illinois) Chicago metropolitan area universities. Between and within school variation in…