Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…

Iranian National University Entrance Exam (INUEE) as a nationwide high-stakes test is held annually to screen Iranian high school graduates and admit them into higher education programs in universities. This high-stakes examination has a wide range of impacts on test takers as the primary stake-holders and the parents, teachers, and high school…

Research publication has increasingly turned into academics' top priority around the world. Since researchers' professional survival/growth in the current competitive academic atmosphere hinges upon their research profile, there is a need for investigating how researchers' possible selves may guide their research productivity. Therefore, in this…