Purposes and alternative forms of mass communications research are explored in this four-part presentation. Part One examines the origins of, and the differences between, two conflicting types of research: administrative research, in which the mass media are perceived as neutral tools, capable of serving a wide range of purposes; and critical…

Eleven indexes of rurality and their effect on the classification of Michigan's 83 counties were investigated. The indexes were based on different concepts of rurality: (1) percent of employment in agriculture, fishing, and forestry; (2) population density and distance to urban centers; and (3) economic conditions. Index rankings were compared to…

A comparative analysis was made of Experimental World Literacy Program projects in 17 nations (Algeria, Brazil, Chile, Equador, Ethiopia, Guinea, India, Iran, Mali, Jamaica, Madagascar, Nigeria, Sudan, Syria, Tanzania, Tunisia, and Venezuela) after 18 months of operation. Included were functional literacy projects in 10 nations, literacy programs…

In this study an attempt was made to determine values of young children by showing them pictures and asking predetermined questions. The object was to assess the commonality or diversity of the children's assumptions with respect to physical contact as revealed by their responses. Eighteen 5-year-old children were selected to react to three…

The problem of the comparability of change scores is investigated. Change quotients and residual change scores are evaluated as alternative approaches and methods for estimating the true change and true score residual, the reliability of change scores and residuals, and procedures for constructing confidence intervals for residuals are explored.…

Application of the Kruskal-Wallis test to survey research problems is discussed as an alternative for the business education researcher in testing questionnaire response differences among three or more independent groups. Problem illustrations and a computer program are included. (MF)

The objective relevance of a document to a request is crucial to the design and testing of bibliographic retrieval systems, while subjective relevance is paramount in the use of such systems. The distinction provides a rationale for a trial-and-error mode of interaction with information systems. (Author/EM)

Examines major issues and problems for research on television and its effects on children through a critical discussion of Cullingford's book, "Children and Television," which focuses on ways in which children learn and what they learn from television. (MBR)

The purpose of this study was to determise the relative loss in statistical power of traditional methods of analysis when response-shift bias is present. Five methods of analysis (posttest scores only; postminus pretests; postminus retrospective pretest; postcovaried by pretest; postcovaried by retrospective pretest) were compared. (Author/BW)

Following a summary of traditional views on organizational effectiveness, the author describes relativistic, developmental, power, and social justice approaches that appeal to the various interests of organizational participants or constituents. Affirming the advantages of social justice based theories, the article then proposes an alternative…

Addresses two related problems: what are the appropriate measures for comparing effects of blocks or compounds of variables (each block conceived as having a single effect) when the causal ordering is assumed to be known, and how can single measures be created for each such block or compound, so that the comparisons can be made. (Author/JM)

Discusses theoretical and methodological problems relating to the comparison of test results of individuals and groups with differing cultural backgrounds. Develops a statistic by which deviance of score patterns can be quantified and which indicates whether a person's score can be compared with the scores in a specific group. (Author/GC)

Studied the effects of realistic job previews (RJPs) with candidates (N=842) for telephone service representative. Two types of preview, a film and job visit, were used. Results showed no significant differences between RJP candidates and control candidates with respect to job acceptance, expectations, job commitment, and turnover. (Author/RC)

The present study was designed to define the relationship between the supposed syndrome of hyperactivity and that of aggressive conduct disorder. (Author/DB)

Argues that individual and group differences in priming performance scores are heavily influenced by overall speed and accuracy, and thus are a flawed reflection of internal activation of semantic priming. Suggests that meaningful comparison of groups on the activation underlying priming difference scores requires removing the effects of overall…