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Direct linkChapleo, Chris – International Journal of Educational Advancement, 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed "successful" brands in the manner of commercial organizations. This qualitative paper explores the opinions of 40 opinion formers on which UK universities have successful brands and the associations these brands have. Current literature on…
Descriptors: Higher Education, Public Relations, Visual Aids, Relationship
