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Turnage, Thomas W.; McGinnies, Elliott – 1970
The study investigates the effects of linguistic medium (English vs. Chinese), mode of stimulus presentation (visual vs. auditory), and noun frequency on short-term serial recall and serial learning. The results indicate that auditory input facilitates learning for American subjects but not for Taiwanese subjects, who learned somewhat faster with…
Descriptors: Attitudes, Chinese, Comparative Analysis, Cross Cultural Studies
