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| Evaluation Methods | 1 |
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Download full textKatzenmeyer, Conrad G.; DiLuzio, Geneva – 1973
This paper outlines one approach for adapting the widely used word association technique for use as an evaluation measure. In this approach, project participants are presented with a number of stimulus words reflecting project objectives and are asked to give free associations to these terms. Responses are scored either by the nature of semantic…
Descriptors: Association Measures, Associative Learning, Comparative Analysis, Evaluation Methods
