Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages…

The Chinese writing system has traditionally organized the typographic text vertically, with one square-shaped character placed on top of another. With the influence of globalization, an increasing number of reading materials have been presented in the Western horizontal format, including school textbooks for children in Taiwan. This study looked…

An order form used in a university printing office was evaluated, redesigned, and tested to determine whether the original or the revised version could be completed more quickly and accurately. Two types of subjects were used: six "experienced" subjects who had previously used the old version of the form, and six "novice" subjects who had never…

A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…

A study was conducted to examine newspaper readers' responses to front page design and to explore the perceived differences among traditional, modern, and modular formats of newspaper design. Slides of the front pages of 10 pairs of competing daily newspapers were shown to 91 journalism students. After viewing three slides for each paper, subjects…