Creativity is a fundamental human accomplishment from scientific advances to composing music. The left dorsolateral prefrontal cortex (DLPFC) and inferior frontal gyrus (IFG) are important metacontrol hubs in flexibility and persistence brain states, respectively. Those hubs are related to divergent thinking, insight problem-solving, and…

This paper outlines one approach for adapting the widely used word association technique for use as an evaluation measure. In this approach, project participants are presented with a number of stimulus words reflecting project objectives and are asked to give free associations to these terms. Responses are scored either by the nature of semantic…