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American Newspaper Publishers Association, Washington, DC. – 1986
Attesting to the continuing economic strength and institutional vitality of the newspaper business in 1985, this booklet presents a statistical summary of the industry in the United States and Canada. The statistics cover a wide range of topics, including (1) number of daily newspapers, (2) daily newspaper circulation, (3) daily newspapers by…
Descriptors: Advertising, Comparative Analysis, Consumer Economics, Economic Status
Peer reviewedGolden, Linda L.; And Others – Multivariate Behavioral Research, 1990
The general-information-theoretic approach was used to identify informational overlap and asymmetry between variables, using affective, cognitive, and behavioral measures. Using the chi-squared test, no significant differences were found in response rates, demographics, or patronage frequency of three stores between numerical (n=453) and graphic…
Descriptors: Affective Measures, Behavior Rating Scales, Chi Square, Cognitive Tests
