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Direct linkNeuert, Cornelia Eva; Lenzner, Timo – International Journal of Social Research Methodology, 2016
In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one-quarter of the questions in a 52-item…
Descriptors: Eye Movements, Research Methodology, Interviews, Pretesting
