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Dülmer, Hermann – Sociological Methods & Research, 2016
The factorial survey is an experimental design consisting of varying situations (vignettes) that have to be judged by respondents. For more complex research questions, it quickly becomes impossible for an individual respondent to judge all vignettes. To overcome this problem, random designs are recommended most of the time, whereas quota designs…
Descriptors: Factor Analysis, Reliability, Validity, Benchmarking