Subjects were exposed to a word-picture association training phase in which each of 2 arbitrary nonsense syllables printed in blue and red font, respectively, were paired with either sexual or aversive photographic images. Subjects were then exposed to an equivalence training procedure that led to the formation of 2 3-member equivalence relations,…

This paper outlines one approach for adapting the widely used word association technique for use as an evaluation measure. In this approach, project participants are presented with a number of stimulus words reflecting project objectives and are asked to give free associations to these terms. Responses are scored either by the nature of semantic…