Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

Development officers and those who research philanthropic giving frequently explore the factors that motivate donors to give or the demographic variables that enable donating behavior to occur, less often is the concept of identity used as a mediating variable in the study of philanthropic giving. Using the Identity Salience Model of Nonprofit…

The relevant literature is rich enough about the differences between distance and face to face education. However, the number of studies examining these differences from the viewpoint of dual-mode alumni, those graduated from both distance and face to face education programmes is limited. In this study, opinions of 33 dual-mode alumni from Turkey…

The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…

While many of the dramatic enrollment increases at Black colleges were at the better-known institutions, the overall enrollment growth appears to be more widespread than in past years. Freshman enrollment has increased more dramatically than overall enrollment. (MSE)

A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…

Ranking American colleges, universities, and individual departments according to their academic quality is discussed. Six types of methodology used are identified: reputational rankings; faculty awards, honors, and prizes; citations in citation indexes; alumni achievements; scores of entering students on standardized tests; and institutional…

A ranking of 229 universities in the United States provides survey information concerning academic reputation, student selectivity, faculty resources, financial resources, retention, alumni giving, college entrance examination scores, freshmen's high school rank, acceptance and yield rates, student/faculty ratio, expenditures per student, class…

Ranking of 160 best liberal arts colleges provides data on academic reputation, student selectivity, faculty resources, financial resources, retention, alumni giving, college entrance examination scores, freshmen's high school rank, acceptance and yield rates, student/faculty ratio, expenditures per student, class size, alumni giving, freshman…