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Direct linkWesterman, Deanne L.; Lanska, Meredith; Olds, Justin M. – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2015
Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…
Descriptors: Cognitive Processes, Familiarity, Preferences, Emotional Response
Li, Degao; Zhang, Fan; Zeng, Xihong – American Annals of the Deaf, 2016
An affective priming task was used with two cohorts of college students, one deaf or hard of hearing (D/HH), the other hearing, in two experiments. The same set of affective-word targets, preceded by "[Chinese characters omitted]" in Experiment 1 but by affective-word primes of the same valence as the targets in Experiment 2, were…
Descriptors: Deafness, Hearing Impairments, Hearing (Physiology), Written Language
