This study addresses the gap in understanding graduate students' sustained engagement behavior (SEB) with generative artificial intelligence (GAI) by integrating the Technology Acceptance Model (TAM), Expectation Confirmation Theory (ECT), and Theory of Reasoned Action (TRA) into a comprehensive embedding model. It introduces the Technology…

Virtual reality (VR) has a high potential to facilitate education. However, the design of many VR learning applications was criticized for lacking the guidance of explicit and appropriate learning theories. To advance the use of VR in effective instruction, this study proposed a model that extended the cognitive-affective theory of learning with…