Previous research shows that the direction of rating scales can influence participants' response behavior. Studies also suggest that the device used to complete online surveys might affect the susceptibility to these effects due to the different question layouts (e.g., horizontal grids vs. vertical individual questions). This article contributes…

Recent research has shown mixed-mode surveys are advantageous for organizations to use in collecting data. Previous research explored web/mail mode effects for four-contact waves. This study explores the effect of web/mail mixed-mode systems over a series of contacts on the customer satisfaction data from the Florida Cooperative Extension Service…

The literature on factors that influence participation in qualitative research is lacking. We conducted an experiment with a nationally representative sample to test the impact of different incentive types and amounts on willingness to participate in a hypothetical qualitative interview. We randomized participants from an online panel to one of…

The development of web surveys has been accompanied by the emergence of new scales, taking advantages of the visual and interactive features provided by the Internet like drop-down menus, sliders, drag-and-drop, or order-by-click scales. This article focuses on the order-by-click scales, studying the comparability of the data obtained for this…