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Hample, Dale – 1981
A study tested several different cognitive models of the way people use supporting arguments to arrive at belief in a claim. The models tested were (1) the model based on the assumption that human information processing is essentially logical; (2) R. S. Wyer's model; (3) the message-plus-context model; and (4) the weighted average model. One…
Descriptors: Cognitive Processes, College Students, Communication Research, Comparative Analysis
