Describes efforts to enlist community support for a bond referendum to build two new elementary schools in Lunenburg County, Virginia. Recommends (1) establishing a grassroots organization; (2) emphasizing moral issues; (3) stressing needs of the school system; (4) orienting the campaign toward the future; (5) starting the campaign early; and (6)…

Reports a Federally financed countywide project to identify the causes of public neglect of the schools and to list remedies. (Author)

Identified voter attitudes directly affecting voter behavior in fiscal elections, including attitudes about community involvement in policy-making, school community relations, school discipline and the teaching of democracy, present level of spending, and present level of taxes. Perceptions of school quality and social conditions have little…