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Download full textMartinez-Brawley, Emilia E. – 1994
This paper analyzes principles of knowledge diffusion and provides a framework for applying new ideas or innovations, particularly in relation to rural community development. As new knowledge is created or old knowledge is found to have new applications, the art of spreading knowledge and managing innovation has become more crucial in both urban…
Descriptors: Adoption (Ideas), Change Agents, Change Strategies, Community Attitudes
