Research shows that students who participate in dual enrollment are more likely than their peers to finish high school, enter college and complete a degree. This means dual enrollment can greatly benefit students in rural areas, which report lower college-going and postsecondary attainment rates than other locales. However, rural areas face unique…

Discusses the competition between four-year institutions and community colleges for a dwindling number of students, and describes a Total Marketing Concept (TMC) with which community colleges can maintain their share of the educational market. Relates the experiences of four colleges using this concept. (JP)

Points out the underutilization of facilities and the lack of service to potential students caused by the usual morning/evening scheduling pattern. Describes the planning and marketing of Mesa College's Afternoon Curriculum, which offered five six-week sessions during the academic year, and evaluates the program. (DD)