The prevalence and emergence of college promise programs presents interesting and important methodological challenges. Based on their immediate access to de-identified data of applicants and enrollees, institutional researchers are in a privileged position to rigorously assess the effect of these programs in a myriad of outcomes. This study is a…

This chapter provides a conceptual model that academic leaders can use to navigate the complex, and often contentious, organizational terrain of academic program development. The model includes concepts related to the institution's external environment, as well as internal organizational structures, cultures, and politics. Drawing from the…

The community college environment is complex and dynamic, requiring constant monitoring. To ensure that workforce education, a core component of community colleges' missions, remains aligned with colleges' environments, responsive to employers' needs, suited to students' interests and abilities, and current in content and technology, it is…

A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

A former chancellor outlines how he successfully transformed the culture of his campus to enhance retention and student success.

Hoshin, or breakthrough, planning is the Total Quality Management method of integrating strategic planning into the daily work of organizational units. Delaware County (Pennsylvania) Community College's adaptation of the process and its use in daily management are described and presented in the form of a flow chart. (MSE)

Effective utilization of community agents in the marketing process of community colleges is discussed. It is suggested that community-based marketing improves the college's outreach capability and encourages development processes within the community. The various stages of developing community-based processes are explained. (Author/SF)

The evolution of the student tracking system at Amarillo College, a Texas community college, is chronicled for three stages: (1) early efforts; (2) participation in the development of a consortium-based longitudinal student tracking project beginning in 1986; and (3) more recent developments. Tools and techniques used at each stage are discussed…