During the COVID-19 quarantine, we conducted a field-setting pre/post-test randomized experiment (n = 115), creating a community using the social media application Instagram to enhance students' interactions with their peers and immediate physical environments in a large, introductory online course in environmental psychology. We used the…

Purpose: Founded in sociocultural theories of learning, the authors argue that engaging learners in collaborative knowledge building is critical. When responding to others' ideas, research shows that learners in online settings more frequently focus on surface-level aspects of colleagues' contributions -- sharing, comparing and praising -- rather…

Initial studies of learning in massive open online courses (MOOCs) primarily focused on participation patterns and participant experiences. More recently, research has addressed learning theories and offered case studies of different pedagogical designs for MOOCs. Based on a meta-analysis and synthesis of the research literature, this study…

There has been widespread comment on the use and impact of Web 2.0 technologies in education. Given the use of such technologies, particularly social networking sites such as Facebook amongst the student body, it would be remiss of educators to not consider their use as part of a pedagogical strategy. This paper provides a preliminary…

This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…