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Download full textMetallinos, Nikos – 1977
This paper suggests specific experimental designs, criteria measures, and testing procedures for the empirical study of various field forces operative in the structure of the television picture. The purpose of the paper is twofold: first, to illustrate, through selected videotapes, the various field forces and, second, to provide specific…
Descriptors: Audiovisual Communications, Behavioral Science Research, Communications, Design
Metallinos, Nikos – 1978
The process and effects of visual communication are examined in this paper. The first section, "Visual Literacy," discusses the need for a visual literacy involving an understanding of the instruments, materials, and techniques of visual communication media; it then presents and discusses a model illustrating factors involved in the…
Descriptors: Audiovisual Communications, Communications, Production Techniques, Research Needs
Peer reviewedMetallinos, Nikos – Journal of Visual Literacy, 1994
Developing visual communication media technologies, such as computerized television, three-dimensional video, digital video interactive (DVI), and high-definition television hinder rather than enhance viewers' perceptual processes, understanding, and aesthetic appreciation of visual messages. Visual communication media researchers should reach out…
Descriptors: Aesthetic Values, Cognitive Processes, Communications, Comprehension
Metallinos, Nikos – 1987
Based on the notion that technological and artistic developments in the area of television production affect viewers' comprehension and appreciation of televised programs, this essay examines the impact of telecommunication advances on the industry. The first section briefly considers the technological advances of the last decade in major TV…
Descriptors: Audience Analysis, Communications, Mass Media Effects, Production Techniques
Metallinos, Nikos – 1997
The scientific study of the visual communication media arts must be based on both general theories regarding these media and specific theories developed for each medium. Although it is possible that the delay in the development of vigorous scientific studies and empirical research findings in the visual communication media of television has caused…
Descriptors: Aesthetics, Cognitive Processes, Communications, Foreign Countries
Metallinos, Nikos – 1998
Total comprehension and understanding of visual images (particularly moving images) are the result of a series of complex biological (brain) and mental (mind) processes and activities. Whereas perceptual psychology and neurophysiology are among the two main academic disciplines that explain the functions performed by the organs of visual and…
Descriptors: Aesthetics, Biological Sciences, Cognitive Processes, Communications
