Explores the important social consequences of the Bell system's coming organizational changes as a result of the future technological confrontation and merger of computer and high-speed transmission equipment. Develops the analogy between Bell's corporate activities and brain hemisphere relationships. (PD)

Presents some of the more recent perceptual discoveries of Marshall McLuhan as they relate to new media technologies. (FL)

Discusses the impact of television and the other mass media in terms of the relationship between figure and ground and the relationship between the hemispheres of the brain. (DD)

Describes the characteristics associated with the left and right hemispheres of the brain and relates the rise of phonetic literacy and logic to left hemisphere dominance and the viewing of television to right hemisphere dominance. (JMF)

Maintains that in the future media technology will be utilized in problem-solving situations. (MH)

Traces the history of the alphabet; cites recent developments in the field of neurophysiology that tend to support the hypothesis that the alphabet produced a situation favorable for the development of logic, rational thought, and science. Also comments on the reemergence of the oral tradition. (GT)