This book examines "baseline" communications in schools and school systems. Baseline communication is defined as schools' ongoing efforts to meet the information needs of parents and the community at large, to strengthen the partnerships of parents and schools, to promote school activities and events, to explain school programs and school's…

Future developments in communication technology promise to have both positive and negative effects on information sources, messages, the media, and audiences. An increased tendency toward monopolistic control, for example, might accompany improvement in information management. A significant problem already in evidence among information…

A study was conducted to determine who, within a target user group, used and benefitted from a videotex system. The subjects were large-scale farmers who agreed to have videotex terminals installed in their homes to receive a wide range of informational and commercial transaction services provided by a bank holding company. At the end of an…

Based in part on a list developed by the United Nations Educational, Scientific, and Cultural Organization (UNESCO) for use in Afghanistan, this document presents a comprehensive checklist of items of statistical and descriptive data required for planning a national communication system. It is noted that such a system provides the vital…

Rural development is a democratic process involving local people in the analysis of their problems. It requires involvement from public and private organizations to deliver technical information, education, resources, organization, and other forms of tangible support. Diversity of lifestyles, changing energy costs, small inexpensive computers, and…

Offers some generalizations resulting from the Hunters Wetlands Trust of New South Wales (Australia). Deals with credibility and factual information, use of the broadcast and print media, field days, the use of local talent, timing and opportunism, lobbying, positive thinking, the magnifier effect and evaluation. (TW)

Based on the premise that science and technology directly affect a wide range of personal activities and impact policy issues of national and international importance, this report aims to show why it matters that all sections of the public should have some understanding of science and to stimulate action by scientists and others to improve this…

This booklet describes briefly some career opportunities for women in the electronic media, both in and out of the broadcast facilities. Introductory materials include descriptions of the roles of American Women in Radio and Television, Inc., and the Women's Bureau in the U.S. Department of Labor. A discussion follows of the types of careers…

This manual identifies the standard skills required of a work-ready, entry-level electronics technician. It provides a valuable resource for these groups: students considering careers as electronics technicians; for counselors, educators, and administrators; and for employers. An introduction discusses use of the standards and includes two lists…