A public relations specialist is a valuable asset to a school district's administrative staff. (RA)

This pamphlet contains many guidelines and suggestions for increasing communication effectiveness. Some typical communication problems and several theories of communication are examined; suggestions for improving reading, writing, listening, and speaking skills are offered. Special clues for radio and television communication are also included.…

Recommendations for improving communications skills are offered. It is stated that the process of communicating involves passing information and understanding from one person to another; a one-way process of sending out information is not good enough. To help principals communicate more effectively with their staff, recommendations are offered on…

Designed as an aid in eradicating sexism in communication, this manual attempts to promote an understanding of sexism, to deepen the commitment to eliminate it, and to develop a nonsexist communication style. The first chapter presents the concept of nonsexist communication and then introduces the idea of reverse sexism. It includes an analysis of…

This booklet provides guidelines to produce effective, responsive business letter writing, which promotes public relations, gives plain answers to questions, clearly states requests for additional information, and increases office efficiency and economy. Four major characteristics of such letters are discussed: (1) brevity and the avoidance of…

Describes seven main power tactics used by teacher unions in strike situations. Recommends a program of advocacy communication strategies that school boards can follow in fostering positive community relations before and during a strike. (IW)

Most organizational problems are communication problems. The administrator must employ strategies for listening to employees (personal listening), and must allow the employees to participate in the decision-making process (corporate listening). The Marietta City School System (Georgia) employed several strategies to deal with the passive…

Developed during a project designed to provide a continuous, competency-based line of vocational training in business and office education programs at the secondary and postsecondary levels, this package consists of an instructor's guide and learning module for a course on Business English. Various aspects of implementing and articulating…